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No, we are not launching
the all-Regis game show site, and I promise that my comments will be Kathy
Lee-free… I'm talking about the phenomenal growth of the digital world.
Marshal McLuhan probably never guessed that the Internet would have reduced
us from a global village to a dot-com and dot-net one.
Just over 10 years ago (has it really been that long?), I discovered the
Internet as more than a BBS for porn and saw the future potential of digital
convergence as a way to disseminate information worldwide. Unfortunately,
my conversations with employers and colleagues always sounded like dialogue
from a "Futurama" episode:
"We should really check out the possibility of using the Internet in
our work."
"The inter-what?"
"The Internet."
"The What-net?"
"The internet."
"The What-what?"
Co-workers would also roll their eyes and snicker behind my back when
I listened to a radio station from Dallas on my 286 computer with a then-unknown
product called RealPlayer Beta. I was totally amazed that processor speeds
were getting faster and faster following Moore's law in an almost eerie
fashion.
I come from a traditional broadcast background, but eight years ago it
was becoming very apparent that the three industries (radio, television/film,
and computers) were quickly merging and the lines between them becoming
more and more transparent. No longer could someone be just a video person.
It became an adapt or die situation. This wasn't a localized incident.
People all over the country were just discovering the hidden potential
of the digital convergence and making moves in that direction. Those geeks
of yesteryear have become the millionaires of today.
Today there is an e in front of every word, the phrase digital convergence
has evolved into streaming media, and the naysayers have suddenly become
"web-savvy know-it-alls." Unfortunately, these people are making the same
mistakes that they did 10 years ago. Instead of discovering the potential
of developing e-technologies, the here-and-now technologies are embraced
as the end-all-be-alls of their e-business. If you subscribe to Toffler,
e-business needs to look toward the next wave of e-technology to discover
the new e-money that is out there. (I promise I won't drop names of information
revolution theorists in future editorials like Taichi Sakaiya, John Naisbitt,
and Clifford Stoll, to name a few).
Discovering and sharing the latest information about streaming content
is why I am so excited about coming on board at Digital Webcast.com. What
better venue could there be to get the latest information about the world
of webcasting? As the days and weeks progress, we'll continue to cover
the evolving webcasting world, up-and-coming streaming technologies, content
creators who shine, and tips and tutorials to make your webcast the best
it can be.
So, for a million make-believe e-dollars, what is the best source for
streaming media information?
A. www.digitalwebcast.com
B. www.yournoseyneighbor.com
C. www.throughthegrapevine.net
D. www.ouija.com
Comment
on this editorial on the new Digital Webcasting Forum
Stephen
Schleicher Stephen has crossed the country over the last 6
years, going from Kansas to Georgia and now California. Prior to joining
Digital Media Online, Stephen ran his own freelance animation business
(Thunderhead Productions) providing content for clients in and around
Atlanta. As Operations Manager of the Media Production Department of The
American InterContinental University in Atlanta, GA, Stephen installed
and built out an entire video facility from the ground up. In addition
to having a strong traditional and interactive video production background,
Stephen has shared his tremendous technical and production knowledge as
an instructor at Fort Hays State University in Hays, Kansas and AIU in
Atlanta.
Talk back -- send him
a note!
Previous Columns:
It's the Content, Stoopid
by Charlie White
Looking
Ahead: Webcasting's Predictions for 2000 by
Charlie White
RealNetworks: No Spying Without Permission
by Charlie White
Webcasting?
This Sucks. by Charlie White
Fat
Pipes Change Media World by Charlie White
Casting Our Net by
Frank Moldstad
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