With a streaming break through that can benefit Hollywood's major studios, it should come as no surprise that iViewit it looking to expand their facilities from Boca Rotan, Florida to those strategically located elsewhere.

To make one more giant leap in how this equation can be used, iViewit's technology doesn't have to stop with just Internet applications. One of the big uses many Hollywood studios have picked up on, is the ability to encode DVDs.

"Video is where we are at today... it's not just for streaming video, encoding DVDs uses only 1/16th the file size of normal encoding today. We have put our encoding process right next to today's DVD encoding and people can't tell the difference."

Iviewit technology is currently being used by Hollywood.com, and is being looked at by others looking to adopt it for various uses.

"Some want to stream, some want to DVD encode and save money, some want to do it all themselves, others want us to do it all for them."

DVDs are not the only medium that can benefit from this new equation. In the near future expect iViewit's technology to show up in interactive games, space simulators, and other file size intensive applications.

With the efficiency equation in place, the Holy Grail of Webcasting may have been grasped as two of the three barriers to true full motion full screen streaming video have fallen. Once two are gone, the third no longer becomes a factor as data transfer rates become faster and faster.

Stephen Schleicher is a producer at Digital Media Net and heads up our Digital Webcast and Video Systems sites. He also hosts the Video Systems and Digital Webcast World Wide User Groups.

Screen grab from the Ellen Americana Tour 2000 compressed with iViewit (note: this scene takes place at night).