RollingStone.com Selects iBEAM as Exclusive Provider of Streaming Media Solutions
 

SUNNYVALE, Calif.--Oct. 17, 2000--

iBEAM Broadcasting Corp. has announced a multi-year streaming media distribution contract with RollingStone.com through which iBEAM will be their exclusive provider of streaming solutions.

Per the agreement, iBEAM will stream RollingStone.com content, which includes music, videos, concerts, events and shows to a mass Internet audience through iBEAM's network. The iBEAM network is designed to enable content providers and their end users to avoid much of the congestion and poor quality that can result from transmissions via the terrestrial Internet.

"We chose iBEAM to stream our content because of the ease-of-use and the high-quality experience they provide for the end customer," said Chris Henger, general manager of RollingStone.com. "iBEAM also proved itself to RollingStone.com as the best provider to help achieve our goals in reaching broadband-enabled clients. The forward-thinking architecture of their satellite network is built to grow with broadband connections; thus it offers the best possible service to both our clients and our online audiences."

In addition to the distribution agreement, RollingStone.com will utilize iBEAM's tightly integrated, advanced streaming applications, including the On-Target ad insertion platform, to help derive revenue from their valuable content. On-Target intelligently inserts streaming advertisements before, during or after content, similar to traditional radio or television broadcasts, and iBEAM has served over 16 million streaming advertisements to date across its network. These commercials can be targeted to individual users based on numerous criteria, which allows RollingStone.com to offer advertisers a new medium to communicate effectively with their audiences.

"RollingStone.com has recognized the valuable role of streaming media in both music and entertainment, and the vast opportunities it presents in delivering content to readers and viewers alike," said Peter Desnoes, president and CEO of iBEAM. "Providing services to RollingStone.com illustrates that iBEAM is the proven leader in streaming media for the entertainment market. In addition, it shows that iBEAM is attractive to content providers because of its revenue-generating services and its ability to reach broadband users."

About RollingStone.com
RollingStone.com is the Internet's premier authority on music and popular culture, and is an EMusic Web site. The site leverages Rolling Stone magazine's unrivaled deep archives, including more than 7,000 artist profiles, an extensive collection of exclusive photos and interviews, 30+ years of magazine covers and over 2,000 on-demand videos.

About iBEAM Broadcasting Corp.
iBEAM Broadcasting Corp. offers streaming media distribution, revenue-producing applications, and interactive Webcasting services to major media companies, corporations, and financial services providers. iBEAM's On-Target ad insertion technology and Activecast interactive Webcasting capabilities create value for companies who use streaming media. iBEAM currently delivers nearly 60 million streams per month across its network of high-performance servers located in more than 150 networks around the world, connected by satellite, and augmented with fiber optic cable. More than 400 innovative companies use iBEAM, including media and corporate leaders Sony Music Entertainment, MSNBC.com, LAUNCH.com, and IBM/Lotus Development Corporation. iBEAM was founded in 1998.

 

 

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