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SUNNYVALE, Calif.--Oct.
17, 2000--
iBEAM
Broadcasting Corp. has announced a multi-year streaming media distribution
contract with RollingStone.com
through which iBEAM will be their exclusive provider of streaming solutions.
Per the agreement, iBEAM will stream RollingStone.com content, which includes
music, videos, concerts, events and shows to a mass Internet audience
through iBEAM's network. The iBEAM network is designed to enable content
providers and their end users to avoid much of the congestion and poor
quality that can result from transmissions via the terrestrial Internet.
"We chose iBEAM to stream our content because of the ease-of-use and
the high-quality experience they provide for the end customer," said
Chris Henger, general manager of RollingStone.com. "iBEAM also
proved itself to RollingStone.com as the best provider to help achieve
our goals in reaching broadband-enabled clients. The forward-thinking
architecture of their satellite network is built to grow with broadband
connections; thus it offers the best possible service to both our clients
and our online audiences."
In addition to the distribution agreement, RollingStone.com will utilize
iBEAM's tightly integrated, advanced streaming applications, including
the On-Target ad insertion platform, to help derive revenue from their
valuable content. On-Target intelligently inserts streaming advertisements
before, during or after content, similar to traditional radio or television
broadcasts, and iBEAM has served over 16 million streaming advertisements
to date across its network. These commercials can be targeted to individual
users based on numerous criteria, which allows RollingStone.com to offer
advertisers a new medium to communicate effectively with their audiences.
"RollingStone.com has recognized the valuable role of streaming media
in both music and entertainment, and the vast opportunities it presents
in delivering content to readers and viewers alike," said Peter
Desnoes, president and CEO of iBEAM. "Providing services to RollingStone.com
illustrates that iBEAM is the proven leader in streaming media for the
entertainment market. In addition, it shows that iBEAM is attractive to
content providers because of its revenue-generating services and its ability
to reach broadband users."
About RollingStone.com
RollingStone.com is the Internet's premier authority on music and popular
culture, and is an EMusic Web site. The site leverages Rolling Stone magazine's
unrivaled deep archives, including more than 7,000 artist profiles, an
extensive collection of exclusive photos and interviews, 30+ years of
magazine covers and over 2,000 on-demand videos.
About iBEAM Broadcasting Corp.
iBEAM Broadcasting Corp. offers streaming media distribution, revenue-producing
applications, and interactive Webcasting services to major media companies,
corporations, and financial services providers. iBEAM's On-Target ad insertion
technology and Activecast interactive Webcasting capabilities create value
for companies who use streaming media. iBEAM currently delivers nearly
60 million streams per month across its network of high-performance servers
located in more than 150 networks around the world, connected by satellite,
and augmented with fiber optic cable. More than 400 innovative companies
use iBEAM, including media and corporate leaders Sony Music Entertainment,
MSNBC.com, LAUNCH.com, and IBM/Lotus Development Corporation. iBEAM was
founded in 1998.
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