POPcast Announces First Self-Serve Webcasting Network
 

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 SAN JOSE, CA., --Dec. 14, 2000 --

POPcast Communications Corp., a provider of automated video networking services, announced that POPster, a self- sevice webcasting solution, is now offering expanded revenue opportunities for customers. POPcast customers include broadband service providers, telco's, web portals and e-businesses.

POPster 1.5 allows any user to simply and automatically transmit live broadcasts from their desktop directly to viewers by leveraging their available bandwidth (peer-to-peer webcasting), or by instantly purchasing additional bandwidth through a web-based interface.

The new features include real-time bandwidth-on-demand, pay-per- view, public and/or private stream selection, personal account management, digital rights management, streaming ad insertions and live chat.

"We believe that POPster will fast become the standard for live webcasting due to its ease of use, and the fact that it has digital rights management and e-commerce capabilities built-in from the start," said POPcast Chairman and Founder William Mutual. "POPster 1.5 turns video streaming into profit streaming by leveraging POPcast affiliates and partners to reach millions of end users who can now take advantage of this revolutionary new network service. Now anyone can truly become a broadcaster."

Customized versions of POPster 1.5 will be offered through branded destination sites, broadband ISPs, and vertical business channels.

BTopenworld, which is British Telecommunications international mass market Internet business, exemplifies the type of leading broadband providers expected to make POPster available to customers.

POPcast broadband clients can use POPster to increase service adoption and network usage, provide control over service administration, and generate additional subscriber revenue through bandwidth on demand and pay-per-view opportunities.

POPster 1.5 is being showcased at Streaming Media West 2000, scheduled for Dec. 12-14 at the San Jose Convention Center.
The POPcast exhibit is located at Booth 1919.

POPster made its initial debut at the Streaming Media East show in June 2000.

About POPcast Communications Corporation
POPcast powers the video Internet as the leading provider of video solutions for broadband service providers, telco's, web portals, e-businesses, cable operators and mobile providers. POPcast pioneered the personal broadcasting revolution as the first service provider to offer branded turnkey solutions for live video broadcasting over a secure, global network scalable for one-to-one or one-to-many viewers. Through partnerships with world-class hardware, software and networking firms, POPcast leads the way in automated video innovative, system deployments, ease-of-use and quality-of-service. The Los Angeles-based, privately held company was founded in 1997 by veteran live-event streaming media service provider ITVnet.