| Walt Disney Internet Group Developing Wireless Content for QUALCOMM's BREW Platform Press Release |
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WDIG will tap the creative resources of its sister business unit Disney Interactive, a leading worldwide creator and publisher of interactive entertainment, in development of this content. [an error occurred while processing this directive] "We are proud to bring ESPN interactive game content to consumers who are embracing the wireless space," said Larry Shapiro, executive vice president, business development and operations, WDIG. "QUALCOMM's BREW platform is a powerful tool that enables us to deliver our wide array of content to wireless devices around the world."
"Having the support of such world renowned names like Disney and ESPN is not only a win for QUALCOMM and the BREW platform, but for wireless enthusiasts worldwide," said Gina Lombardi, senior vice president of marketing and product management for QUALCOMM Internet Services. "With BREW-enabled products and services consumers will be able to enjoy the thrill of ESPN and sports in the palm of their hand, anytime, anywhere."
QUALCOMM's BREW platform is a thin, standardized execution environment that resides in handsets. Native BREW applications are written in C/C++. While BREW supports programming in other languages, such as Java and XML, C/C++ is used as the primary language by significantly more developers worldwide than any other language, according to International Data Corp. QUALCOMM's BREW initiative is the only approach that offers developers, OEMs and carriers a complete, end-to-end solution for wireless applications development, device configuration, application distribution, and billing and payment. The complete BREW solution includes the BREW Software Development Kit (SDK) for developers, the BREW applications platform and porting tools for device manufacturers, and the BREW Distribution System (BDS) that enables developers and their carrier customers to get applications to market and coordinates the billing and payment processes for them. Carriers' BREW-based services will enable consumers to customize their cell phones by downloading applications over the air from a carrier's application download server.
Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com, ABCNEWS.com and ABC.com. WDIG has led the way in developing new forms of interactive content, such as its Enhanced TV service which showcases the convergence of video and interactive programming, and is a market leader in developing and distributing entertainment and informational content to new platforms. Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood, CA, and has operations in Seattle, New York, Orlando, Fla., Tokyo and London.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's Code Division Multiple Access (CDMA) digital technology. The Company's business areas include CDMA chipsets and system software; technology licensing; the BREW applications platform; Eudora e-mail software; digital cinema systems; and satellite-based systems including portions of the Globalstar system and wireless fleet management systems, OmniTRACS and Omni Express. QUALCOMM owns patents that are essential to all of the CDMA wireless telecommunications standards that have been adopted or proposed for adoption by standards-setting bodies worldwide. QUALCOMM has licensed its essential CDMA patent portfolio to more than 100 telecommunications equipment manufacturers worldwide. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2001 FORTUNE 500 company traded on The Nasdaq Stock Market under the ticker symbol QCOM.
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